CCR

 



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Research Blog

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Hello, I was able to conduct research with my group and we have decided to do a MacBook commercial! In typical MacBook commercials, the MacBook is displayed with a user that is displayed as a real person, not an actor. Sometimes a famous celebrity will make an appearance.  An Apple commercial will usually sneak in a few features of the product very subtly, like how it is easy to slip the laptop into a backpack and carry it on the go.  Specifically, the MacBook commercials are usually shot in black and white, with still photos being displayed. I believe the intended effect of being shot in black and white is making the commercial more recognizable. Since the MacBook commercials are usually shot in black and white, it is easier to notice that the commercial being shown is an Apple commercial.  To add variety, Apple utilizes people of many different occupations and origins in order to show that their products are for everyone. Musically, they use simple scores that have an i...
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Final Task

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  The film is finally finished after a month of filming, re-filming, and editing. I feel a lot better now that things are finally completed. The completion of this cinematic endeavor makes me happier than ever! Making an opening sequence was a lot of fun for me even though the editing process was challenging and frustrating. I believe I am improving with time which is what is important. The initial planning, storyboarding, and actual filming were my favorite parts of the project. I knew what I needed to do and how to do it during the planning stage. These portions of the project appeared to come naturally to me in terms of creativity, which made it more fun. I had to adjust to things quickly and work efficiently throughout the entire process of developing this film. All of the work that needed to be done felt overwhelming at times, but my teammates supported and inspired me. I'm grateful to my incredible team for supporting me every step of the way and maintaining open lines of com...
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Title Website Research

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The first website we decided to research was www.artofthetitle.com. At first, we were researching a website that would have examples of opening sequences to help give us ideas about what we were supposed to do. While searching for credible websites we came across www.artofthetitle.com. They provide several opening sequence examples that would fit well for various genres. Not only that they provide lists of graphic designers and studios as to where these opening sequences were used. With this large arrangement of opening sequences, this website has the pleasure of proving title design sequences for Emmy nominated films like " The Queens Gambit". They also provide news to information in the film industry and stylistic changes that have been made. The large sum of the title design sequences allows this website to be a great example of what a proper opening sequence should look like. Making sure our title design is professional and not sloppy is a priority of ours. This website i...
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