CCR Blog

          Hello, I wanted to take some time to reflect and answer a couple of questions! A convention is a way in which something is usually done, within a particular area or activity. Apple states that its mission is to bring the best user experience to its customers through its innovative hardware, software, and services. Apple has challenged conventions in the technology field by promoting diversity in their commercials alongside their products. Many companies prefer to focus solely on their product and disregard anything that could take attention away from it. Apple has stated that they are making an effort to become “a better reflection of the world we live in.” According to the data, the number of Apple employees from underrepresented communities (URCs) has increased by 64%, or over 18,000 people, and makes up nearly 50% of Apple's U.S. workforce. Macbooks engage with audiences by being presented as a useful tool fit for everyone. Workers and students alike are the main target audiences because they need durable computers to help them with assignments. There are many benefits, and it is easier to narrow down your search quickly with a Mac because you can be confident, you're receiving a well-made and well-respected product. Macs have a ton of wonderful software you'd have to buy separately on a PC. Apple advertises its products in commercials and print ads, emphasizing how its products differ from those of competitors. When a product is first launched, commercial commercials run, and print ads run for the duration of the product's existence. Apple keeps fans interested and alerts them about new offerings. My production skills were able to develop tremendously throughout this project because I was given a lot of creative freedom. As we were filming our project, I found myself being strict on perfecting and paying attention to detail. I wanted our storyboard to be depicted accurately so I was picky about all of the shots we got. My critical thinking skills were also enhanced during this project when we were faced with issues during our editing and filming process. I had to adapt quickly and resolve these issues without hesitation. My communication skills improved significantly because I had to voice any issues I had with my team. It was important for us to listen to each other so we could give each other constructive criticism. We used the iMovie software to produce this commercial, which was not much of a difficult task. We experimented with different editing methods and tried to see what style would fit best with our commercial. There were many things of importance that would significantly change the final product during the editing process. We had to choose a song, combine footage, delete scenes, edit the footage so it can flow, and adding extra details towards the end. My teammates and I all worked together to pick out the best footage and decide what looked best. It was a very time-consuming process since we are perfectionists, but all of the final edits brought our vision to life. Our commercial came out great and I couldn’t be prouder!





Comments

Post a Comment

Popular posts from this blog

Commercial Blog

          Hello everyone, I am proud to announce that my commercial is officially complete! This has been such an amazing learning experience and I am so excited to share the final product. This project has helped me enhance a series of skills I did not think I needed to sharpen such as my creativity, flexibility, and communication skills. Throughout the entire process of creating this commercial, I had to adjust to things quickly and work efficiently. At times, all of the work that had to be done felt overwhelming but my team encouraged me and kept me motivated. I am grateful to my amazing group for helping me every step of the way and maintaining clear communication with each other. It was really cool to be able to witness the production process up close because it made me aware of small details that appear in the final product. I feel that the commercial came out really well because of our attention to detail and perfectionist tendencies. I feel that I can de...
Read more

Our Pitch Blog

Image
A girl is one of few to survive the zombie apocalypse. She runs into another non-infected human and they have to get through together. Our first pitch is unique from the commonly chosen ideas. It would help in showing off creativity and originality. While also providing a well-thought-out and evolved finished project. Although the mis-en-scene would be difficult to accomplish for any of the scenes. Zombie make-up and attire would have to research, bought, and learned. Plus the fact that none of us leave in an area that would suit this project whether that be a woods or generally dark area. It emphasizes the idea that this girl is one of the few, which would force us to need backup actors to play the zombies. Not only would we have to find multiple actors for only a few scenes, but we would also have to work around their schedule and pay extra supplies for their make-up and costume. A girl has been living her day-to-day alone, or so she thinks. Our second pitch is about from stalker...
Read more

Film Review

Image
 The project is almost finished after a month of filming, re-filming, and editing. We are relieved and thankful that this project is nearly completed. The entire process of creating the video was enjoyable for us. Although some aspects, such as filming, were more challenging. The initial planning, storyboarding, and filming, in our opinion, were the best parts of the entire endeavor. Everyone was allowed to express their innovative thoughts here, and we all knew what to do. The editing process, on the other hand, was not as simple. Unfortunately, only one of our team members was capable of editing and assembling the music video. The rest of us had no choice but to sit and watch what our groupmate were doing. It appears that certain scenes will need to be reshot. It will need to be altered, whether because of the length of the lighting. The transitions in the editing must be examined and re-examined. I'm sure there are other alternatives that would better suit the film's story....
Read more